WE ARE ON A
JOURNEY
Our ambition to make the world a happier and more colorful place is not sustainable unless we are. It’s time for the fashion industry to change, and we have a part to play.
We are committed to constantly making improvements towards better sustainability in every aspect of what we do. This planet is a pretty great place after all, let’s keep it that way.
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BY 2025, AT THE LATEST, ALL OUR COTTON WILL BE MORE SUSTAINABLY SOURCED.
BY 2030 ALL OF OUR MATERIALS WILL BE RECYCLED OR SUSTAINABLY SOURCED.
WE WILL REDUCE OUR EMISSIONS 50% BY 2030*.
*Compared to the starting year 2020.
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BETTER COTTON
We joined Better Cotton in 2021. Together, we are committed to improving cotton farming practices globally. The percentage of Better Cotton in our socks is increasing year on year.
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LESS PLASTIC
We removed plastic hooks from the Hysteria range in 2022 and the Kids range in 2020. We are working on removing them altogether with a new paper hook on the label instead. That’s a lot less plastic!
Plastic windows were removed from gift sets in the US and mailer bags are now made from recycled plastic. Individually these steps are small, but together they save a few tonnes of single use plastics every year.
ORGANIC COTTON
Since 2018, our Kids Range has been made from organic cotton: better for the planet, and better for their little feet. More and more of our adult styles are made from organic cotton too, check out the labels/product descriptions to see which ones!
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RECYCLED POLYESTER
Our swim shorts are made from 100% recycled polyester: a light & durable material that has been diverted from becoming waste and given a second life.
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In 2022 we made progress on our journey to becoming a more responsible company. While each of these changes in itself is relatively small, together they help us maintain our momentum towards sustainability.
WE ARE ON TRACK
We have set ourselves some ambitious goals when it comes to transforming our business to be more sustainable. The good news is that we are on track to reaching these goals, we are where we hoped we would be at this point - well on track to reaching our targets. Every lift in the percentage of recycled or sustainably sourced materials helps us towards becoming a more responsible company.
CUTTING OUR
EMISSIONS IN HALF
We set our sustainability goals a few years back but in 2022 we added another one, and that is to reduce our carbon emissions by 50% before 2030*. We are continuously measuring our progress here and sticking to a globally recognised framework to make sure we are following global business standards. We are already heading in the right direction too!
THERE’S A NEW
MATERIAL IN TOWN
In 2022 we added a new material to some designs - TENCEL™ Modal. This new kid on the block not only offers great comfort, but since it is made from wood from certified forests, in what is known as a ‘closed loop’ process, it has less impact on the environment. The production process requires less water, chemicals and energy - which is a win for everyone. Not only that, but it is a comfortable material so perfect for socks.
COLLAB WITH WWF
In 2022 we launched a collaboration with WWF - who have been making a real difference in the field of conservation for many years. The collection of eight new designs celebrated some of theses successes in characteristically bold designs - while raising money for more great work from WWF.
*compared to our starting year 2020
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Looking after your socks with care is the key to making them last longer. More time with your Happy Socks that keep looking great = less overconsumption = more energy saved! Win-win.
There are a few simple sustainable habits to keep in mind:
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- To keep your socks and beachwear looking fresh longer, wash them inside out.
- For products with embellishments, use a wash bag to protect them during laundry.
- Go easy on the detergent! Too much detergent does not necessarily result in cleaner clothes, but it does have a negative impact on water systems.
- For products with embellishments, use a wash bag to protect them during laundry.
Although Happy Socks does not own any factories, we take the responsibility to ensure the factories we work with secure safe and fair working conditions. That is why we only work with suppliers who agree to sign our Code of Conduct – a clarification of our requirements for environmental and social equity.
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Happy Socks – Happy
People:
From the employees in the head office in Sweden, to behind the scenes in production, all the way to customers worldwide.
FIND OUT MORE ABOUT
OUR CODE OF CONDUCT →
© Happy Socks 2022